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Changing Minds pop    http://changingminds.org/  [ Edit ]  Site Reviews(0)
...World's largest site (1500+ pages) on all aspects of how we change one anothers' minds. From psychology theories to practical applications. ...
Added: Jul 28, 2013  Last Update: Jul 28, 2013  Category: Consumer  Hits In: 1  Hits: 36
Consumer Psychology and Marketing pop    http://www.consumerpsychologist.com/  [ Edit ]  Site Reviews(0)
...Introduction to consumer behavior and consumer psychology. Brief review of major topics such as demographics, attitudes, decision making, memory, diffusion of innovation, group and family dynamics, culture, and subculture. ...
Added: Jul 28, 2013  Last Update: Jul 28, 2013  Category: Consumer  Hits In: 1  Hits: 18
Effects of Music in a Retail Setting on Real & Perceived Shopping Times pop    http://faculty.bschool.washington.edu/ryalch/Research/atmosphe.htm  [ Edit ]  Site Reviews(0)
...This paper extends research linking shopping behavior to environmental factors through changes in emotional states. With time fixed or variable during a simulated shopping experiment, shoppers were exposed to music varying by degree of familiarity. Afterward, subjects reported their perceptions of shopping duration, their emotional states, and their merchandise evaluations. Analyses revealed that individuals reported themselves as shopping longer when exposed to familiar music but actually shopped longer when exposed to unfamiliar music. ...
Added: Jul 28, 2013  Last Update: Jul 28, 2013  Category: Consumer  Hits In: 1  Hits: 9
Food Psychology    http://foodpsychology.cornell.edu/  [ Edit ]  Site Reviews(0)
...Food Psychology is a collection of information compiled by the Food and Brand Lab at Cornell University that seeks to answer the question "why we eat what". Areas discussed include overeating, grocery shopping psychology, nutrition, restaurant behavior, and a lot more. ...
Added: Jul 28, 2013  Last Update: Jul 28, 2013  Category: Consumer  Hits In: 1  Hits: 17
Gender Identity in Consumer Behavior Research    http://www.amsreview.org/articles/palan10-2001.pdf  [ Edit ]  Site Reviews(0)
...This paper presents a thorough review, grounded in theoretical models of gender identity, of consumer behavior studies in the marketing literature that have examined gender identity. Based on the literature review, the paper evaluates whether gender identity research is still warranted, and proposes specific research questions to guide future research. ...
Added: Jul 28, 2013  Last Update: Jul 28, 2013  Category: Consumer  Hits In: 1  Hits: 10
Market Research Portal    http://www.marketresearchworld.net/  [ Edit ]  Site Reviews(0)
...The site gives free access to various industry information including articles written by industry professionals (including market research in general, qualitative research, quantitative research, survey methods, statistics and various others), career and job related information, book lists, up-to-date news etc... ...
Added: Jul 28, 2013  Last Update: Jul 28, 2013  Category: Consumer  Hits In: 1  Hits: 39
Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior    http://www.amsreview.org/articles/vigneron01-1999.pdf  [ Edit ]  Site Reviews(0)
...An article describing the consumer perceptions of prestige brands, available in the Journal of Consumer & Market Research. ...
Added: Jul 28, 2013  Last Update: Jul 28, 2013  Category: Consumer  Hits In: 1  Hits: 9
Taking ADvantage    http://public.wsu.edu/~taflinge/advant.html  [ Edit ]  Site Reviews(0)
...This is the text to Taking ADvantage, a book on the physical and cultural evolution of human beings, how that evolution has affected human subconscious processing of stimuli, and how advertising takes advantage (thus the title) of that processing by creating stimuli. ...
Added: Jul 28, 2013  Last Update: Jul 28, 2013  Category: Consumer  Hits In: 1  Hits: 9
The Infography about Consumer Behavior    http://www.infography.com/content/297378552750.html  [ Edit ]  Site Reviews(0)
...Online and print resources recommended by a professor who specializes in research about consumer behavior. ...
Added: Jul 28, 2013  Last Update: Jul 28, 2013  Category: Consumer  Hits In: 1  Hits: 9
Why People Shop on the Web    http://www.useit.com/alertbox/990207.html  [ Edit ]  Site Reviews(0)
...A survey of 1,780 people who have bought something on the Web found that convenience and ease of use are the main reasons to shop on the Web. Non-buying visits (product research) are important to shoppers. ...
Added: Jul 28, 2013  Last Update: Jul 28, 2013  Category: Consumer  Hits In: 1  Hits: 12
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